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How Mixing Business And Personal on Instagram Has Changed Our Marketing Stratgy
november 11, 2018
About a month ago, I made a pretty drastic change in my social media, specifically on Instagram. I actually blogged a little bit about it (which you can read here), because I honestly was feeling super stressed about the need to be perfect. To only post perfectly coifed photos, with hair and makeup done anytime a picture of me popped up, only using my “big camera” for any type of photo, putting together perfectly styled lay flats and letting myself feel not good enough as some of the other people in the Instagram Success Game. I’d literally spend hours each week thinking of content, planning out shares and photos and trying to make my feed look as cohesive and awesome as some of my favorite photographer-celebrities that I look up to.
But then, it hit me. It hit me hard like a ton of bricks, in a break-down-sobbing, Oprah-a-ha-moment epiphany.
I realized something: I’m not Jasmine Star. I’m not Jenna Kutcher. I’m not Natalie Franke.
They are them, and what they do – it totally works for them. I love seeing their feeds, I love seeing them nail the marketing game on social media and running with it, making a damn good living at it, and influencing people to be better at marketing. I genuinely love it, and I specifically go out of my way to check in on them a couple times a week to see what they’re up to (and what I’ve missed, because Instagram doesn’t always show me their stuff. So irritating!).
They all consistently do the same things, and have built a massive following as a result of doing these things:
I definitely do all of those things, because being an educator and influencer is something that feeds my soul. But if you look at mainstream influencer feeds and mine – it’s not the same thing. This year, and more specifically over the last few weeks, I’ve forged my own path to finding success in marketing.
Here’s where I have taken Instagram marketing into my own direction:
I don’t want to make the time to be perfect, or make it seem like my life is 100% put together. I spend roughly 4 hours a day Monday through Friday driving kids around, being with my kids for their various after school activities. I spend Saturday mornings on the football field. I spend my early mornings working out. At least once a month I go get a massage. At least once every other week, I try to grab a cup of coffee with a friend. My life does not revolve around my business – so why should my social media only highlight that one aspect of my life?
It’s been nothing short of incredible. There have been so many positive reactions to
So if you’re struggling with whether to have multiple Instagram accounts or finding a work/life balance with social media, I triple dog dare you to take a step back. To lessen your grip on the reigns, and realize that the only person who genuinely cares about how curated and perfect your feed is … IS YOU.
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